The Cheese for Every Moment Campaign
What I created for this campaign
Developed Concept / Strategy
Designed All Artwork
All Copywriting
The Client's Request
Develop a fresh television commercial (TVC) and graphics for the 2023 Easter Campaign, adhering to the established brand identity and youthful appeal, while also ensuring inclusivity for our older customer base.
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The primary message of the campaign should emphasize the significance of Easter as a cherished occasion for bonding with loved ones. The creative execution should underscore the idea that Tastee Cheese enhances these special moments, regardless of the individual's Easter activities.
Maintain a balance between modernity and a timeless appeal in the campaign, enabling it to resonate with both younger and older audiences, thus fostering a sense of togetherness during this festive season.
The Visual Communication
Poster | Press Final Published Artwork
Poster | Press Final Published Artwork
Poster | Press Final Published Artwork
Supermarket Wobbler Final Published Artwork
T-Shirt Concept Artwork
Video (TVC)
TVC Final Published Video