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The Cheese for Every Moment Campaign

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What I created for this campaign

Developed Concept / Strategy

Designed All Artwork

All Copywriting

The Client's Request

Develop a fresh television commercial (TVC) and graphics for the 2023 Easter Campaign, adhering to the established brand identity and youthful appeal, while also ensuring inclusivity for our older customer base.

The primary message of the campaign should emphasize the significance of Easter as a cherished occasion for bonding with loved ones. The creative execution should underscore the idea that Tastee Cheese enhances these special moments, regardless of the individual's Easter activities.

Maintain a balance between modernity and a timeless appeal in the campaign, enabling it to resonate with both younger and older audiences, thus fostering a sense of togetherness during this festive season.

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The Visual Communication

Poster  |  Press  Final Published Artwork

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Poster  |  Press  Final Published Artwork

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Poster  |  Press  Final Published Artwork

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Supermarket Wobbler  Final Published Artwork

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T-Shirt Concept Artwork

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Video (TVC) 

TVC  Final Published Video

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