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Self Serve Digital Services 
Campaign

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What I created for this campaign

Developed Concept / Strategy

Designed All Artwork

All Copywriting

Campaign
Overview

This campaign aims to promoting NCB self-serve channels, with the goal of reducing call centre and branch traffic. These channels comprise of: NCB's mobile app, online banking website, NCB Assist (Live Chat), managemycard.com, online card pinning, and ABMs. 

The campaign seeks to achieve multiple objectives: increasing awareness of these channels, empowering customers to utilize them effectively, and ultimately minimizing the need for calls to the call centre and visits to branches.

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The Artwork Concepts

Artwork Concept 1

Banking services through digital channels saves you time, time that can be better spent doing the things you love. 

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Artwork 2

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Artwork 3

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Artwork 4 (Alternative Look & Feel)

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Artwork Concept 2

Banking services through digital channels allow you to bank anytime, anywhere. Giving you more flexibility and freedom.

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Artwork 2

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Artwork 3

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Artwork 4

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Artwork Concept 3

Genuine testimonials from satisfied customers can serve as a powerful motivating factor for others to begin utilizing NCB's Self-Service Channels. The word-of-mouth or testimonies shared by actual users have the potential to inspire and encourage customers to start benefiting from NCB's convenient and reliable digital channels.

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Artwork 2

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Video Scripts

Concept 1 - TVC Script 30 sec

What would you do with more time?

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Concept 2 - TVC Script 30 sec

Bank Anytime, Anywhere

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