EDUCATION
BACHELOR'S DEGREE
IN VISUAL COMMUNICATION
EDNA MANLEY COLLEGE
2003 - 2007
HIGH SCHOOL DIPLOMA
ST. THOMAS TECHNICAL HIGH SCHOOL
1997 - 2002
SKILLS
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GRAPHIC DESIGN
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COPYWRITING
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STRATEGY
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TEAM MANAGEMENT
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VIDEO EDITING
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AUDIO EDITING
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WEB / APP DESIGN
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DRAWING
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A.I. PROMPT WRITING
TOOLS
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ADOBE PHOTOSHOP
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ADOBE ILLUSTRATOR
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ADOBE INDESIGN
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ADOBE AUDITION
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ADOBE PREMIERE PRO
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CANVA
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WIX
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MIDJOURNEY
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ADOBE ACROBAT PRO
HOBBIES
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WATCHING MOVIES
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LISTENING TO MUSIC
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COOKING / BAKING
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CREATING PRODUCT IDEAS
ABOUT ME
I'm a born-and-bred Jamaican dreamweaver, riding the waves of creativity in the dazzling world of advertising. With over 15 sun-soaked years in the game, I've been the captain of a ship called "Innovation," steering through uncharted waters and making ripples that reach straight to the hearts of those I'm trying to reach. My secret sauce? A pinch of intuition, a dash of inspiration, and a whole lot of understanding the rhythm of advertising, so my ideas stick like that irresistible reggae beat.
I've got this knack for conjuring up ideas that feel like a cool breeze on a hot day – they just hit the spot. It's like I've got a special antenna tuned into the frequency of what people want, and I'm always cooking up fresh concepts that leave an impression as lasting as a sunset. From catchy jingles that get stuck in your head like a favorite tune, to visuals that make your eyes do a happy dance, I'm all about crafting stories that light up faces and spark conversations.
EXPERIENCE
CREATIVE DIRECTOR
GOODWILL & TUCKER
2018 - 2023
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Manage and provide direction to the creative department
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Develop communication strategies based on the client's requirements
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Create presentation decks
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Make presentations to clients based on presentation decks
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Assist with directing Photoshoots, Audio productions, and Video shoots
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Assist Graphic Designers with their design challenges
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Assist Copywriter with writing the copy for all communication
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Design graphic look and feel for major projects
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Radio Ad Editing
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Video Ad Editing
CONTRACT - GRAPHIC DESIGNER
THE LAB
2017 - 2018
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Create fresh designs based on client's requirements
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Design Editing
SENIOR ART DIRECTOR
PRISM COMMUNICATIONS LTD.
2010 - 2017
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Lead a team of Graphic Designers
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Create fresh designs based on the client's requirements
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Assist Graphic Designers with their design challenges
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Assist Copywriter with writing the copy for all communication
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Create presentation decks
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Assist with directing Photoshoots, Audio productions, and Video shoots
GRAPHIC DESIGNER
RITCH & ASSOCIATES LTD.
2007 - 2009
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Create fresh designs based on client's requirements
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Design Editing
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Assist Copywriter with writing the copy for all communication
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Create presentation decks