Campaign Overview

The Brunswick campaign endeavored to evoke excitement and distinctiveness, leaving a lasting impression that resonates with observers who exclaim, "Brunswick is truly making a bold statement!" My primary objective was to establish the brand as a beacon of enjoyment and inclusivity. Additionally, my aim was to impart knowledge to consumers about the myriad benefits and convenience of incorporating tuna into their diets.

Central to this campaign is the fusion of music, serving as the heartbeat of the entire initiative. I envisioned an immersive journey where participants delve into the realm of "experiencing the flavors." My approach entails assigning a unique musical instrument to represent each TUNA flavor, chosen to complement the personality and essence of the respective taste profiles.