Value You Can Taste
Campaign


What I created for this campaign
Developed Concept / Strategy
Designed All Artwork
All Copywriting
Campaign Overview
Although Caribbean Choice has had substantial sales growth recently, there is still much more room for growth in the general recognition and perception of the brand amongst prospective consumers. Research indicates that the brand could use a revamp in order to strengthen its distinct identity and value proposition.
The goal of this campaign is to fortify Caribbean Choice by aligning with its core principles, ensuring that it attains the same level of perceived value as is deserving of a brand that has been consistently delivering exceptional quality.
I chose the tagline "Value you can Taste" to promote Caribbean Choice for compelling reasons. Caribbean Choice is rooted in providing high-quality products at affordable prices, ensuring that everyone can indulge in delicious flavours without breaking the bank. By emphasizing both value and taste, this tagline highlights the duality of prioritizing the finest ingredients at an affordable price point.

The Artwork Concepts
Poster | Press Concept Artwork

Poster | Press Concept Artwork

Poster | Press Concept Artwork

Social Media Post Concept Artwork



Wobbler Concept Artwork

Video (TVC) Concept
Video Concept / Script
The $1,000 Challenge
We will follow “Dave” (An Influencer) as he is tasked with the challenge of purchasing goods at a local supermarket to make lunch for his 4 friends. The limits are: Only spend $1,000 and the food must taste good.
All recorded from a phone camera - First person style
Opening Scene: At a home
Dave while vlogging and pointing at his friends sitting in the couch say: “Hey you see dem hungry people deh ova dehso, dem challenge me fi buy lunch fi everybody an it haffi taste good… but mi only can spend $1,000. Dem say me cyaa do it… but watch me..”
We see Dave jump in the car, and put his phone in a phone dash holder
Dave jumps out the car and walks into a supermarket
Dave walks down an aisle looking for Caribbean Choice products. Dave says to camera… “Ah true dem nuh know mi can stretch my dollah AN mek di food taste good too wid Caribbean Choice”
Cut to Dave at home cooking up a storm and vlogging himself (Time-lapse Style)
Dave puts each plate of food down on the dinning table in front of each of his friends.
They start eating and all look confused and wonder how he was able to pull it off. One of the friends ask: “Breda… Ah how you do it?”
Dave smiles… turns around and looks to the phone camera and whispers as if speaking directly to the viewers secretly "Caribbean Choice - Value you can Taste”
End
